ROOGS was created by founder Rogier van Dijk in 2015. With a passion for beautiful timepieces, horology and style Rogier was in constant search for the perfect watch winder for his collection. After years of finding poorly made solutions that didn't quite meet expectations Rogier set out to create his own line of premium watch boxes, watch winders and watch stands. Classic, timeless designs that store, wind and protect your favourite watches while looking great in any interior setting. Creating beautiful watch accessories at accessible price points for every watch enthusiast.