premium watch accessories

The History of Roogs

ROOGS was created by founder Rogier van Dijk in 2015. With a passion for beautiful timepieces, horology and style Rogier was in constant search for the perfect watch winder for his collection. After years of finding poorly made solutions that didn't quite meet expectations Rogier set out to create his own line of premium watch boxes, watch winders and watch stands. Classic, timeless designs that store, wind and protect your favourite watches while looking great in any interior setting. Creating beautiful watch accessories at accessible price points for every watch enthusiast.

"Time is Saturn"

From a strictly astrological perspective, the primary symbol for “Time” is Saturn. This is true for a variety of reasons. Maturity, hard work coupled with perseverance are all connected to Saturn.

"Not Just a Symbol"

Saturn is more than a symbol it that helps you through life, it teaches you lessons pushing you to ‘stand up on your own two feet’. To appreciate time, follow time, be on time, and to worship time.

"The ROOGS Logo"

A clearly abstracted design of saturn brought to it's most minimal form. Giving the logo a deeper meaning, simple, yet thought-provoking. A logo, a symbol, a moment to appreciate time.